Domino® Sugar is Celebrating its 120th Anniversary with a Fresh New Look

Commemorating 120 years as America's trusted and preferred brand for generations, Domino Sugar is adding a little more sweetness with the launch of a fresh new look that will position the brand for the future. Since 1901, Domino Sugar has been delivering quality, consistency and results that only a century of experience can bring, and the beloved product will not change. The brand refresh will feature an updated logo, streamlined brand colors, exciting new recipes and the heritage of the brand…while still maintaining the iconic yellow associated with Domino.

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