For more than 100 years, our employees have taken pride in "Making Life a Little Sweeter" by providing our customers and consumers with quality service and products. Our commitment to that principle drives us in all that we do and encourages us to uphold our high ethical standards of business conduct to ensure our continued success.
The expertise and commitment of every employee will enable us to be the leading producer, marketer and distributor of high quality sweetener products in any market we serve. We will strive to "delight our customer" every day through our service reliability and innovation and build on our heritage of being a company that values long-standing relationships, conducting its business ethically and with integrity.
Values are the heart and soul of our success. It's not just about getting the job done - it's about creating an environment of mutual respect. One where our employees will thrive.
ASR Group's guidelines are designed to provide effective safeguards that will continue to allow employees to work in the most efficient manner possible. Not only do we strive to provide a safe working environment, we also promote innovation from within. Our employees are our front line to coming up with solutions that will not only help them work better, but also serve as the benchmark for our other locations.
We create an environment that facilitates meeting international and local food standards, guaranteeing our customers receive the best possible product. Our employees adhere to some of the highest standards in the industry for production, processing, preparing and handling of food. Our facilities are routinely upgraded with the newest technologies, ensuring that our processes and protocols are standardized across our organization.
Recognizing that our people are our competitive advantage, we are committed to providing employees with opportunities to develop their leadership skills and master their functional skills through various activities throughout the organization.
In turn, our people have shown their commitment to us. Many of our colleagues have made it their career to spearhead our group into the future as the leading sugar producer and become mentors to our next generation of leaders, striving to preserve and instill the values and special culture within each new colleague who joins ASR Group.