WEST PALM BEACH, Fla. — Celebrating more than 115 years of bringing happiness to the West Coast, C&H® Sugar is excited to announce a fresh new look for their sugar packets. With an evolved logo and refreshed packaging, C&H Sugar is proud to showcase its California and Hawaiian roots with the new logo and packet design. Inspired by the hibiscus flower that has been part of the brand’s logo for decades, the modernized new version maintains the visual attributes, like signature colors, that consumers and operators have come to love and depend on for over a century.
“Anytime you consider a refresh for a legacy brand you must analyze its place in the market and what operators have come to expect from the company,” said Paula Summers, Vice President of Marketing. “After extensive research and analysis, we knew this rebrand would be well received and would continue to move C&H Sugar in the right direction for years to come.”
As C&H Sugar continues to evolve, the company remains committed to sharing the recipe for happiness by providing the high-quality sugar that operators expect. For example, C&H Sugar is always non-GMO and Kosher and the new label includes the non-GMO Project verification and Kosher certifications. All C&H Sugar foodservice products will also include a How2Recycle logo, which informs operators how to recycle C&H Sugar products in the most efficient and environmentally friendly way.
Foodservice operators and customers will be wowed by the newly designed sugar packets which are perfect for sweetening coffee, tea, or other beverages. “We’re incredibly optimistic about how our new sugar packets will be received by our operators as they are sure to appreciate C&H Sugar having a fresh new look and feel after all these years,” said Laura Reiser, Sr. Manager, Channel Marketing.
Look for C&H Sugar’s refreshed packaging in foodservice establishments beginning this fall.