Our Principles

Our greatest strength is our people. Our talented employees are the foundation of our business.

At ASR Group, we are proud to be a company defined by our people. Each of our employees is essential to reaching the goal of being the most admired sweetener company. As we provide our customers with superior products and service, our daily actions are guided by our core principles:

People & Teamwork

Our greatest strength is our people, working together as a team.

Ownership

We act as owners, taking results personally.

Bias for Action

We act with a sense of urgency and are never complacent, and empower our teams to make decisions and take initiative.

Customer Orientation

We are committed to providing our customers with superior quality products and service.

Safety

We are committed to providing a safe workplace for all employees.

Sustainability

We are good stewards of our environment and the communities where we operate.

Simplicity

Common sense and simplicity are generally better than unnecessary complexity and sophistication.

Cost Consciousness

Managing costs tightly ensures our competitive advantage and the long-term health of our business.

Focus

It is impossible to be excellent in everything, so we concentrate on our strengths and the things that really matter.

Integrity

We act ethically and follow the law. Our name, reputation and brands are precious assets that have taken decades to build and must be protected.

Our 5,000 talented and dedicated employees provide the foundation for everything we do, as we operate in the most efficient and sustainable manner to produce quality products our consumers demand while protecting the environment, and providing superior service to our customers.

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